There are lots of reasons to shop & support Beautycounter. Maybe you want to improve your own health by reducing your exposure to toxic chemicals. Or maybe you like making your dollar go further by supporting innovative companies that are doing good in the world for people & planet. Or maybe you just love quality products that perform well & deliver on their promises.
If you’ve never heard of Beautycounter or you want to know a little more…
We were the #1 Googled beauty brand last year. We show up in the press all the time – business, fashion & industry publications. We’re kind of a big deal.
I love this quick 3-minute video from Goldman Sachs that gives a quick glance at the story behind the brand.
Safety. Transparency. Innovation. Advocacy.
Our ingredient selection process & our Never List are at the heart of our formulations & are unparalleled in the industry.

Our mission & advocacy are at the soul of our business & the drive for a clean revolution. We are using our business to drive lasting change from both the top – down and the bottom – up.

A few other highlights that you can dig into:
- Founder & CEO, Gregg Renfrew, is a 51 year old female entrepreneur – just like me!
- High-scoring Certified B-Corp – Meaning we are doing business for good – people, planet & profit.
- We don’t think just about what’s IN our packaging, but we focus on our environmental footprint all the way around.

I love knowing that the money I spend is going further and with Beautycounter this is truly the case. Whether giving back to causes, furthering research, driving advocacy efforts – when you shop with Beautycounter, the impact of your spending goes WAY beyond your purchase.

Beautycounter Products
Take a moment to preview the products that made me fall head over heels with Beautycounter’s products and mission. Have questions on where to start? Contact me directly here.