Hi SHE VIP!
Thanks for responding to my special offer to SHE VIP Members! I’d love to help you out! If you would like to book your Clean Beauty Consult – you can schedule that here.

If you don’t know me…
Let me introduce myself! I’m Karen Friend Smith, Clean Beauty Advocate & Certified Health Coach. Mom. Wife. Sister. Daughter. All the things.
San Elijo Hills
My husband & I bought our first home in San Elijo Hills in October of 2001. (Yikes! How old does that make me?!) We had two little girls (starting kindergarten & 3rd grade).
As one of the founding families in SEH – we jumped in head first. We attended EVERY community event, made life-long friends with neighbors, started community traditions like the Turkey Classic golf tournament.
Within a couple years, I found myself on the founding PTO Board with the opening of San Elijo School (now SEMS). I also started a community newspaper, served on the San Elijo Hills Foundation board, volunteered & sponsored community projects.
Passion for Wellness
Somewhere in there – my husband & I started working out at a little fitness studio that had opened in La Costa Meadows Business Park. That decision led to a complete overhaul of our health, fitness & nutrition. We became certified health coaches & built an online business around providing tools to help busy families eat healthier.
Fast forward to today – I am passionate about health & wellness. I believe what we put ON our bodies matters as much as what we put IN our bodies. I am also passionate about the health of our planet & am working to be more minimal & sustainable in my lifestyle.
Beautycounter
When I first discovered Beautycounter – I knew I had to be involved. This brand is doing more than making amazing products. They are working to ensure safer products for EVERYONE. Changing the industry. Leading a movement. It’s been nothing short of an amazing adventure to be part of.
I’ve been with Beautycounter for more than 5 years now & have learned so much about this industry – about how to care for our skin, how to read labels, industry tricks & loopholes. I’ve also learned about advocacy & have participated in efforts to update legislation – from local to the state level.
Exploring San Diego
Last year, my husband & I decided to get crazy & trade in our 3 BR / 3BA lifestyle for a high-rise in UTC / La Jolla. It’s been SO much fun! It’s very different from our days in SEH. We are now down to one car. He rides his bike one mile to his office. And, I work from home. (Of course, with COVID-19 – we are ALL doing that these days!)
It is fun to be at this stage with so much freedom. Our daughters are on their own. Our oldest is getting married in August 2021. We will soon celebrate our 30-year anniversary. And, we are like a couple kids just having fun & doing what we love. (We even bought an electric tandem bike that we are riding all over San Diego!)
Enough about me – let’s talk about YOU!
I built my business (and much of my life) in SEH. While I have clients from coast to coast, MANY of my clients (and friends) still live right in the neighborhood. I am there all the time delivering products, dropping off samples & special gifts to clients.
I love doing consults in-person & online. We can look at products you’re using to make sure they are safe. We can address skincare concerns you have. I can help you to prioritize your clean swaps & your spend.
And, I especially love helping make sure your products are not sitting on a shelf, but getting put to good use with a good routine – designed just for you.
The greatest reward is watching my clients’ skin transform and how that transformation often sparks healthy changes in their lifestyle & self care practices in all areas of life. It’s super cool!
I absolutely LOVE what I do! And, can’t wait to work with you!
Thanks for getting to know me a bit. Now – I’d love to get to know you! You can book an appointment with me here or just message me & we can chat.

P.S. I’m excited to help support Maggie & Melinda in their new venture with the SHE VIP App. Thank you for all you are doing to make our community stronger by supporting local resources & families!
