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Meet Karen Friend Smith

Karen is a Clean Beauty Advocate + Certified Holistic Nutritionist living in San Diego, California.

She is passionate about clean eating, safer products + environmental health. 

“There is always something new to learn when it comes to living your best life.”


After a long career in publishing, Karen was drawn to the wellness industry after experiencing her own health transformation + its impact on her family.

It became her mission to help others experience their own transformations + take charge of their health.

Karen received her certification in Mind Body Nutrition from the Institute for the Psychology of Eating – the world’s leading school in nutritional psychology.

Working as a brand advocate with Beautycounter + a volunteer with Women’s Voice for the Earth, Karen helps her community understand that what we put IN our bodies + what we put ON our bodies has a direct impact on our immediate + long-term health – including our energy level, immunity + mental health.

Karen provides individual + small group consultations to make clean swaps + reduce environmental toxins at home + in the office.

She speaks + trains on the topics of: 

  • how to choose safer products
  • reading labels + understanding ingredients
  • advocacy + engagement

For the last six years, Karen has actively participated in efforts to pass more health protective laws in California + the U.S. especially related to the personal care industry. She has been involved in advocacy efforts locally in San Diego, at the state level in Sacramento + on a national level in Washington D.C.

Karen is helping build the clean beauty movement by identifying + training new brand advocates on the Beautycounter platform.

When she is not out preaching the word about clean eating, safer products + environmental health, she is training for marathons or riding her Pedego tandem bike with her husband of 30+ years.

Karen also writes a weekly newsletter on Substack called The LIFT. Click here to read + subscribe.

READ A MESSAGE FROM KAREN

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My work is serious stuff, but I try not to take myself too seriously. Health + beauty can be fun! Can’t wait to get to know you & connect you to some safer solutions! Reach out + let’s connect.

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