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be | COUNTER

be | COUNTER

Clean Beauty + Wellness

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My Story

Hi there! My name is Karen…

Like many of you, I’m a wife and a mother. A busy gal who relies on modern conveniences to navigate a crazy, busy life.

I thought I was doing pretty good. Making healthy choices. Being a good mama.

It all took a turn about 10 years ago when one of my daughters was diagnosed with an auto-immune disease. And, quite by accident – we discovered the connection between our ‘healthy’ food & this disease.

It’s a long story that I’ll share with you along the way, but ultimately, it led us to completely revamp our diet – how we shop & how we eat.

We even went so far as to study nutrition & become certified health coaches because we knew we had to be a resource to other families just like ours. We couldn’t unlearn what we had learned.

Of course, that was just the start.

Ten years of nutrition studies & never did I stop to think about what I was putting on my skin every day – or that it might not be safe. Never dawned on me – until I started looking into anti-aging creams & treatments.

I knew that aggressive anti-aging treatments might expose me to questionable ingredients. It was a choice I was prepared, but frustrated to have to make. Why do I as a woman have to consider compromising my health in the name of beauty?

This is when a friend introduced me to Beautycounter & the clean beauty movement. I was shocked to learn that I had been unknowingly exposing myself & my family to harmful ingredients in our everyday products all along. I had no idea harmful ingredients are allowed in the products we use everyday.

I didn’t know what I didn’t know.

That was three years ago & once again, I find myself compelled to share what I’ve learned.

I call this site be | COUNTER because our environment is not set up to support a healthy life or feeling good. The statistics are stacked against us. If we want to be healthy & feel our best – we have to do things differently – to be counter. We also have to be willing to stand up, use our voices & demand better for ourselves & our families.

Most people I know are on some kind of medication. They are not feeling their best. They are struggling with allergies or weight or auto-immune diseases. They are unhappy with the way their body looks & feels. They assume that our food & products are safe. And, like me, they don’t know what they don’t know.

I want to be counter to that. To be healthy. To be well. To be energized & fulfilled.

You in?

If so, let’s learn together & make things better. Subscribe to my be|COUNTER newsletter. Join the conversation. And, join me on the right side of the statistics…as your healthiest, happiest self.

We all deserve better!

Karen Friend Smith
Founder, be|COUNTER

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Let’s be | COUNTER!

My work is serious stuff, but I try not to take myself too seriously. Health & beauty can be fun! Can’t wait to get to know you & connect you to some safer solutions! Reach out & let’s connect.

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